Digital Advertising Services
With how important technology is in our everyday lives, it makes sense that it has become the center of advertising as well. In order to make the most of digital advertisements, it’s important to know what it is, how to make them work for you, and the benefits of digital advertising.
What is Digital Advertising?
Digital advertising encompasses all online advertisements through a variety of channels. There is a surplus of ways that we can use digital advertising for your company now, including web pages, social media, apps, blogs, or any other form of online content!
We can help you present a variety of media types in digital advertising, including audio, video, text, and images.
Common Types of Digital Advertising
Since any form of advertising that is done online counts as digital advertising, it can be overwhelming when trying to decide which types work best for your business. Fortunately, we can help you understand the most common types, so it can become more clear which ones are the right choice for your target audience.
Your website is often the center of your digital advertising presence. Think of your website as the hub of your digital advertising because it holds the core elements of your website and gives visitors the largest glimpse into exactly what your brand consists of. We want your website to be clear to understand and easy to navigate on all devices, so you are able to reach as many potential customers as possible. We will utilize these tips:
- Make sure your content is easy to read
- Keep your homepage minimalistic
- Make your call to action clearly visible
Another huge element of digital advertising is search engine marketing. This category includes showing up in results for your target audience when they search for keywords relevant to your business.
There are two different elements of search engine marketing: SEO (search engine optimization) and pay-per-click marketing. SEO is the organic traffic that you receive through optimizing the content on your page. Pay-per-click marketing is when you pay a fee to the search engine every time someone clicks on a link to your page in exchange for being one of the top sponsored results that come up under your specified keywords.
Both of these methods can prove to be effective for growing your website traffic and conversion rate as long as we approach them correctly. With both, we use these tips for optimizing your search engine marketing results:
- Know your target audience
- Thoroughly research your keywords
- Have a consistent strategy of approach
- Have quality content throughout your site
A growing chapter of digital advertising takes place on social media sites. Having us create social media ads can be incredibly beneficial to you if your target audience is active on a particular social media network. In today’s marketing climate, it’s almost a necessity to have an active social media presence. Just like with search engine marketing, we can approach reaching your target audience in an organic way or paying for targeted ads.
Here are some elements we use to make the most of digital advertising on social media:
- Engage with your target audience consistently and authentically
- Promote your business on a variety of social media platforms
- Improve your quality score of posts by keeping posts relevant to keywords
Display advertising is any type of visual advertisement that is designed to catch the attention of your target audience. The most common form of display advertising is a banner ad, which you will see at the top, bottom, or on the side of a webpage. When a user clicks on the ad, it’s hyperlinked to your intended landing page on your website.
Though banner ads are the most common form, other types of digital advertising are taking off that are more immersive and interactive for the web user. Overall, this class of digital advertising is the most like traditional print advertising, so some don’t feel it is as efficient as other types. However, it’s a tried and true way to catch a customer’s attention as they’re searching on the internet or scrolling through social media.
Here are some ways we create effective display advertising:
- Make your ad unique, so it stands out
- Utilize rich media, making your ad interactive for the user
- Make sure you’re creating complete and enticing landing pages
Email may seem like an older form of digital advertising, but it is still effective and continues to grow year after year. The large majority of your target audience, whoever they are, will have an email that they check regularly. This fact makes email advertisements an option that will reach an impressive amount of people.
In order for email advertisements to be successful, we need to build up a subscriber list that stays subscribed over time by offering engaging and relevant content via email. As your email subscriber list grows, we can consider ways to automate the process of sending emails out, making it a simple and impressively lucrative form of advertising.
When creating great email advertisements, we utilize these approaches:
- Utilize cliffhangers in the subject line to catch the reader’s attention
- Make your call to action clear and easy to find
- Don’t send out too many emails too quickly!
Challenges of Digital Advertising
Truthfully, all of the elements of digital advertising that make it so relevant and important for your business also can act as challenges as we approach the area. With essentially every company utilizing digital advertising in one way or another, there is a lot of competition. The stiff competition is why it’s vital we create digital advertisements that are different and are guaranteed to catch the attention of your target audience.
We are always intentional about the research you do for your digital advertisements. This includes doing thorough keyword research to pick specific keywords that are relevant to your brand, as well as testing out our marketing strategies and website pages to see how they perform. There’s a lot of work that goes into digital advertising, but it’s the most common way to reach a variety of markets and audiences, so it’s vital to use someone who knows how to utilize it well.
For a free estimate for your individualized advertising plan
Performance Based LLC wants to help your business achieve its full potential. We have worked with countless clients who have seen results that they couldn’t achieve on their own.
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